1. Information We Collect
- Voluntary information: When you contact us or use Trail Companion, we may collect information you choose to provide, such as your name, email address, messages, or other details you submit.
- Automatic information: We collect basic analytics data (via Google Analytics/GA4 and Google Site Kit) such as pages visited, browser type, device type, approximate geographic region, referral sources, and general site interaction data.
2. How We Use Information
- To provide and operate Trail Companion and respond to the messages you submit.
- To improve site performance and content.
- To respond to inquiries.
3. How We Protect Information
- Data is stored securely and only used for the purposes stated.
- We do not sell or rent personal data to third parties.
4. Third-Party Services
- We use Google Analytics and Google Site Kit to better understand how visitors use the site and to improve performance and content.
- Our email communications are managed through Zoho for direct contact.
- Trail Companion uses OpenAI services to generate AI responses. Information you submit through Trail Companion may be transmitted to and processed by OpenAI as necessary to provide the experience.
- Some resources may direct visitors to third-party services, including Google Maps and AllTrails. When you leave Plus Ultra and use those services, their respective privacy policies apply.
5. Cookies
Our site may use cookies for analytics and performance. You can disable cookies in your browser settings.
6. Your Rights
- You may request to access, correct, or delete your personal information.
7. Children’s Privacy
This site is not directed at children under 13. We do not knowingly collect information from minors.
8. Governing Law
This Privacy Policy is governed by Louisiana law.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with a new “Last Updated” date. By continuing to use the site after changes are posted, you agree to the revised Policy.
10. Contact
